About Real N Rare. Our Story & Values | Real N Rare
Real N Rare began with a feeling — that what you wear should mean something, and still feel effortlessly you. Every piece carries a little intention: a motif, a word to live by. Not fast fashion. Not loud logos. Just pieces made to be lived in, and loved for years.
It started with Riya
Real N Rare is founder-led, start to finish. Riya designs every collection in-house — sketching the motifs, choosing the fabrics, obsessing over the fall of a hem — so each drop feels personal, not mass-produced.
Her travels became the mood board: Italian summers, Parisian streets, Cappadocian skies. The result is a wardrobe that travels well and carries a quiet confidence wherever you go.
— Riya, FounderThree decades in the making
Real N Rare is built on a rare foundation — a family house of garment-making with over three decades of craftsmanship behind it. The same standards and skilled hands that produce for the world’s leading retailers across the US, UK & Europe now go into every Real N Rare piece.
It means a young, independent brand with the soul of an atelier and the backbone of a house that ships millions of garments a year — responsibly, and proudly Made in India.
garment heritage
natural cotton
US · UK · Europe
every year
How every piece is made
The Real N Rare standard
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Iconic DesignsEvery motif & fit, drawn in-house by Riya.
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Premium Fabric100% natural cotton, made to last.
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Unmatched ComfortSoft, breathable, lived-in ease.
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Uncompromised QualityHand-finished & checked, never rushed.
Loved, worn, repeated
From café mornings to sangeet nights — our community wears Real N Rare across India & beyond.
